Marketing management 01
Sultan Ahmed 1 Topic 04. Sultan Ahmed 2 You would be able to answer the followings after reading the chapter: 1.Definitions: perceived value, satisfaction,
Marketing Chapter 1 Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall and Customer Value Marketing: Managing Profitable Customer Relationships.
MARKETING MANAGEMENT 14 th edition 1 Defining Marketing for the 21 st Century KotlerKeller.
Marketing for the 21 st Century Associate Professor [email protected].
OFA Short Course (July 2012) Current Challenges Facing the Industry 1.Weather Conditions 2.The Economy 3.Identifying & Connecting with Customers 4.Slow.