Ohio aug 2012 (cmprssd)
Kotler mm 14e_01_sppt
Kotler mm 14e_01_ippt
1 Defining Marketing for the 21 st Century 1. What is Marketing? Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 1-2 Marketing is.
Consumer Behavior, Ninth Edition Schiffman & Kanuk MKT 344 Chapter 1 Consumer Behavior: Meeting Changes and Challenges.
