1 Survey Research: Communicating with Respondents (Source: W.G Zikmund, B.J Babin, J.C Carr and M. Griffin, Business Research Methods, 8th Edition, U.S,
SAMPLING DESIGN AND PROCEDURES. Sampling Terminology Sample A subset, or some part, of a larger population. Population (universe) Any complete group of.
Department of Quantitative Methods & Information Systems
