Airline selling
Frito Lays CaseSolution
Chapter 15Copyright (c) 2007 John Wiley & Sons, Inc.1 Global Marketing Management, 4e Chapter 15 Sales Management.
Controlling … is the process of measuring performance and taking action to ensure desired results. Make sure the right things happen, …at the right time.
Global Marketing Management, 5e Chapter 14Copyright (c) 2009 John Wiley & Sons, Inc. 1 Chapter 14 Sales and Cross-cultural Management.
BUYING BEHAVIOR CONSUMER vs ORGANIZATION. Organisational / Corporation Consumer / Retail FewerMuch more Close, Long-term relationshipFar, Short-term relationship.
