1 Global Marketing Chapter 14 Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, Special Forms of Marketing Communication.
Chapter 7: The Marketing Mix & Product Promotion.
Chapter 14 Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, Special Forms of Marketing Communication.
1 Sales Promotions. 2 Sales Promotion “Sales Promotion is a Marketing Discipline that Utilizes a Variety of Incentive Techniques to Structure Sales-Related.
BRO Time: “Giveaways grow as the ‘when’ and ‘why’ evolve”
Marketing Preview 3. What product can I sell where at what price? 2. How are markets analysed? 1. What is marketing? 4. Have my marketing measures been.
