Chapter 16Copyright ©2008 by South-Western, a division of Thomson Learning. All rights reserved 1 MKTG Designed by Amy McGuire, B-books, Ltd. Prepared.
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Chapter Chapter 21:Public Relations and Sales Promotions.
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Chapter 16Copyright ©2009 Cengage Learning Inc. All rights reserved 1 MKTG Designed by Amy McGuire, B-books, Ltd. Prepared by Deborah Baker, Texas Christian.
Lecture One MKT 385 Introduction to Promotion Integrated Marketing Communications a concept of marketing communications planning that recognizes the.
