w01a Promotion Mix 5ms
Principles of Marketing Lecture-34. Summary of Lecture-33.
Principles of Marketing
18B INTEGRATED MARKETING COMMUNICATIONS - 2. TYPES OF ADVERTISEMENTS An objective for every target market LO1 Informative Advertising Build Primary Demand.
ROAD MAP: Integrated marketing communications Five promotion tools and the factors that must be considered in shaping the overall promotion mix. –Advertising:
