Marketing Mgt
Sales Promotion Chapter Eleven. Copyright ©2011 Pearson Education, Inc., Publishing as Prentice Hall 11-2 Key Learning Points How sales promotion differs.
Chapter Objectives Personal Selling and Sales Promotion CHAPTER 17 1 2 4 7 8 Describe the role of todays salesperson. Describe the four sales channels.
Sales Promotion Chapter 18 Ch 18: Sales Promotion 2 Sales Promotion Using incentives to create a perception of greater brand value Consumer Market –Induce.
Personal Selling and Sales Promotion Chapter 16 Priciples of Marketing by Philip Kotler and Gary Armstrong PEARSON.
Advertsing & Sales Promotion
