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1 1 Accounting The Make up of Costs Dr Clive Vlieland-Boddy.
New Product Development. Risky Business 95% of new businesses fail in the first 5 years Failure rates for new consumer packaged goods: 1961 45.6% 1971.
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CVP Analysis
Price Mix. Price Sum of all the values that consumers exchange for the benefits of having / using the product – Monetary – Energy – Time – Psychic.
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Cost Classification and Cost Behavior EMBA 5403 Fall 2010 Mugan.
