Module 8 the promotional mix (3)
1 Part Seven : Promotion Strategy Part Seven : Promotion Strategy ( Chapter14-Chapter16)
Chapter 16 - slide 1 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall i t s good and good for you Chapter Sixteen Personal Selling.
Chapter 16 - slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Sixteen Personal Selling and Sales Promotion.
Personal Selling and Sales Promotion Chapter 16 Priciples of Marketing by Philip Kotler and Gary Armstrong PEARSON.
Salesperson selection and training
Personal Selling & Sales Promotion
4 Managing Sales Force
Chapter 15Kotabe & Helsen's Global Marketing Management, Third Edition, 2004 1 Global Marketing Management Masaaki Kotabe & Kristiaan Helsen Third Edition.
Personal Selling and Sales Promotion 16 Principles of Marketing.
Chapter 16 Personal Selling and Sales Management.
Learning Objectives Discuss the role of a company’s salespeople in creating value for customers and building customer relationships. Identify and explain.
