Advertising
B2B Advertising. The Role of Advertising 1.Integrated Communication Programs. 2.Enhancing Sales Effectiveness. 3.Increased Sales Efficiency. 4.Creating.
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Blattberg, R. C., & Neslin, S. A. (1989). Sales promotion- the long and the short of it. Marketing Letters, 1(1), 81-97..pdf
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Marketing Management 27 th of June 2011. Advertising and Public Relations.
B2B Advertising
Marketing Management
