3-1 Understand key components and goals of CRM Explain importance of market orientation and how it is fostered Identify key steps in developing and.
Personal Selling and Sales Promotion Chapter 13. Copyright 2011, Pearson Education Inc., Publishing as Prentice-Hall13 - 2 Chapter Outline The Nature.
Chapter 16 McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved. IMC: Direct Marketing, Personal Selling, Packaging,
SELLING AND SALES MANGEMENT Chapter One The Field of Sales Force Management.
Hisrich Peters Shepherd Chapter 8 The Marketing Plan Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin.