Intercultural Communication
CASO iPod de APPLE 2004-08 Evaluación Dirección Estratégica de Marketing 18 junio 2010
INNOVATION SPREADING: A PROCESS ON MULTIPLE SCALES
Marketing: Key Terms Market - “the set of all people who have an actual or potential interest in a product or service” (Kotler & Clark, 1987, p.108)
Product Lifecycles & Adoption Curve
