Copyright 2008 McGraw-Hill Australia Pty Ltd PPTs t/a Marketing: The Core by Kerin et al Slides prepared by Andrew Hughes, Australian National University.
Week 13: Retailing: Chapter 18
Irwin/McGraw-Hill © The McGraw-Hill Companies, Inc., 2000 MARKETING, 6/e BERKOWITZ KERIN HARTLEY RUDELIUS Irwin/McGraw-Hill C H A P T E R E I G H T E E.
Chapter 15 Paul Tilley 2/15/20101. Learning Objectives: Upon completion of this unit the learner should be able to: Define Retailing Discuss the value.
