Unit1 marketing mix product
Copyright © Houghton Mifflin Company. All rights reserved. 10–1 What Is a Product? A Product Defined –A good, a service, or an idea received in an exchange.
Product Concepts Copyright © Houghton Mifflin Company. All rights reserved. PowerPoint Presentation by Charlie Cook 10 Part Three Product Decisions.
Copyright © Houghton Mifflin Company. All rights reserved. 10–1 Chapter Outline What Is a Product? Classifying Products –Consumer products- Business products.
