Plutchik Emotion Mapping for User Journeys2[4]
Mindshare Media Summit - Adapting to Emotions
TV Commercials still rule in much of Asia - How effective is yours?
What's the point of creativity in Direct Marketing
Creativity Sells Out? How creative people need to command and deliver more value
Creativity sells out
Peter Field - IPA DATAbank
1 ComMotion™ Let’s Get Emotional About Advertising.
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