Services marketing
Introduction to services
1 understanding services
International Marketing of Services
Module 1 service marketing
Book chapter 1 to 17 services marketing
Ajaz Hussain PAT Guidance 10 years and now final.pdf
S M Chapter 1 INTRODUCTION TO SERVICES Explain what services are and identify service trends Explain the need for special services marketing concepts.
McGraw-Hill © 2000 The McGraw-Hill Companies 1 S M McGraw-Hill © 2000 The McGraw-Hill Companies.
