Pricing
Pricing strategies 2
How can a company build and manage its product mix and product lines
1 Chapter 8 Commodity Bundling and Tie-in Sales. 2 Introduction Firms often bundle the goods that they offer –Microsoft bundles Windows and Explorer –Office.
GE-Honeywell (2001) Tom Giblin Hadley Heath Imran Ramji.
Pricing, Innovation and Product Line Strategies for Security Software: Theory and Evidence Anindya Ghose (joint with Arun Sundararajan) Leonard Stern School,
An Introduction to Bundling and Tying Eric Emch, OECD [email protected] 1.
