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Chapter 12: SPONSORSHIP,POINT-OF-PURCHASE,and SUPPORTIVE COMMUNICATION 12.1.
Chapter 11 Sales Promotion and Point of Purchase 11-1.
Support Media, P-O-P Advertising, and Event Sponsorship
KEIC – Always At Your Service
20070419/10 am KEIC – Always At Your Service. 20070419/10 am KEIC – Always At Your Service Presentation on.
Objective Setting and Budgeting
