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Chapter 1 Copyright ©2012 by Cengage Learning Inc. All rights reserved 1 Lamb, Hair, McDaniel CHAPTER 6 Consumer Decision Making 2012-2013 © Nonstock/Jupiterimages.
MKTG 5 CHAPTER Consumer Decision Making. Understanding Consumer Behavior Consumer behavior consumers make purchase decisions consumers use and dispose.
1 Lamb, Hair, McDaniel CHAPTER 6 Consumer Decision Making 2010-2011.