Marketing applications of reference group, family and culture
Agenda 1.Housekeeping: readings, team name & e-e-mail, etc. 2.News 1.Surveillance data miningSurveillance data mining 2.Shopping basket analysisShopping.
Media rea
Market Segments
25 Keys To Sales & Marketing 3
Karmayog Corporate Social Responsibility Ratings 2007-2008 of the largest 1000 Indian Companies
Consumers’ Product Knowledge and Involvement Copyright © 2005 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Chapter 4.
