Barney SMCA4 10
© 2012 Pearson Education, Inc. publishing Prentice Hall. Note 13 Market-Share Effects.
Note 9 The Product Life Cycle
© 2012 Pearson Education, Inc. publishing Prentice Hall. Products— Innovations.
© 2012 Pearson Education, Inc. publishing Prentice Hall. Chapter 3 Situation Assessment: The Company.
© 2012 Pearson Education, Inc. publishing Prentice Hall. Note 29 Brands and Branding.
Note 17 Generic Strategies— Advantage and Scope
© 2012 Pearson Education, Inc. publishing Prentice Hall. Note 17 Generic Strategies— Advantage and Scope.
