Marketing Management
Chapter 6 ((integrating marketing communications to build brand equity)
Georgetown SCS - Week #2 Lecture of MPPR-750
project report on perception
Marketing Objective: Understand characteristics of effective marketing.
Promotional Mix Variety of Promotional Methods 2.
6.1 CHAPTER 6: INTEGRATING MARKETING COMMUNICATIONS TO BUILD BRAND EQUITY Kevin Lane Keller Tuck School of Business Dartmouth College.
