IMC-Integrated Marketing Communication
HMT Watches: Revival of a failed brand
Starbucks new
GET SOCIAL: 1. Text AreYouInInc to 22828 to get the notes from todays presentation 2. Tweet/ Instagram @TheGarnerCircle and tag #AreYouInInc / #PRSSAnc.
Public relations
Advertising
What is the communications mix, and how should it be set ?
Chapter 7 Developing the Service Communication Strategy.
YOUR NAME? YOUR VOICE PART? THE CHAPTER YOU REPRESENT? # OF YEAR’S IN THE SOCIETY? INTRODUCTIONS.
Communications and Advertising Strategy Chapter Ten.
