Consumer Behaviour
Consumer behavior
Influencing Consumers Behaviour
Motivation Prabu Doss. K [email protected]. Introduction Needs are the essence of the marketing concept.
Pom
Unit 5
Motivation as a psychological force
The Psychology of the Person Chapter 7 Trait Approach Naomi Wagner, Ph.D Lecture Outlines Based on Burger, 8 th edition.
4-1 Chapter 4 Consumer Behavior, Eighth Edition Consumer Behavior, Eighth Edition SCHIFFMAN & KANUK Motivaciones de el consumidor.
Leon G. Schiffman & Leslie Lazar Kanuk “Consumer Behavior” 8 th edition, Prentice Hall – 2006 01 Chapter No: 09 Chapter Name: Motivation.
Psychology 305A: Theories of Psychology Lecture 5
