Introduction to customer service Chapter 1 © Hudson & Hudson. Customer Service for Hospitality & Tourism.
Services Marketing - Week 1
SERVICE MARKETING Lucie Kaňovská Brno University of Technology SERVICE MARKETING Lucie Kaňovská Brno University of Technology.
13 Chapter 6
Creating Customer Loyalty (c) Stowe Shoemaker, Ph.D 1 Customer Loyalty Marketing Stowe Shoemaker, PhD University of Houston [email protected] .
