Chap 2, customer based brand equity
Chapter 2 customer based brand equity
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CUSTOMER-BASED BRAND EQUITY
CHAPTER 2: CUSTOMER-BASED BRAND EQUITY
Cbbe Model
2.1 CHAPTER 2: CUSTOMER-BASED BRAND EQUITY Kevin Lane Keller Tuck School of Business Dartmouth College.
HiddenAgenda_PD_Brand_Extension
