8. summary S & D
Marketing Research in Sales Promotion Wenmei Dong Turgut Feyiz Jin Li Pierre Noizet Richard Yang.
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1 Lamb, Hair, McDaniel CHAPTER 18 Sales Promotion and Personal Selling.
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Sales Promotion and Personal Selling. Objectives Define and state the objectives of sales promotion. Discuss the most common forms of consumer sales promotion.
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Chapter 16Copyright ©2009 Cengage Learning Inc. All rights reserved 1 MKTG Designed by Amy McGuire, B-books, Ltd. Prepared by Deborah Baker, Texas Christian.
