Unit 02. Global Marketing Mix
Session 9 gm product decision
Product and brand discussion
International Product Policy1
International Product Policy Group No. 1 Yogendra Girase (07) Anish Hafizi (09) Vaibhav Mahadik (18) Sreehari Nair (27) Abhinav Savla (59)
International Product Policy Dr. Wolfgang Ulaga. International Product Policy Introduction: What to Sell ? International Product Strategies Standardization.
Session 9 GM Product Decision