Products, Services, & Branding
Chap014
Marketing Chapter 11
olapsalesmarch2008-1..
mkt notes
Product, Services, and Branding Strategy A Global Perspective 8 Philip Kotler Gary Armstrong Swee Hoon Ang Siew Meng Leong Chin Tiong Tan Oliver Yau Hon-Ming.
Chapter Objectives Product and Service Strategies CHAPTER 11 1 2 4 7 8 Define product and distinguish between goods and services and how they relate to.
1 Capacity building of Business Service Professionals and Business Support Institutions.
Chapter 11 Product and Service Strategies. 11-2 Chapter Objectives 1.Define the term product and distinguish between goods and services and how they relate.
Chapter 12 © 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole.
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