Marketing Mix
GS 120 – iGlobalization: Moving The Things We Buy Professor: Dr. Jean-Paul Rodrigue Hofstra University, Department of Global Studies & Geography Topic.
Product Life Cycle
Introducing New Market Offerings aka NPD 20. Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 20-2 Chapter Questions What challenges.
1 Marketing and Logistics Product Order processing and information Inventory Place/customer service levels Promotion Price ProcurementWarehousing Transportation.
