Chapter 8 Create the Product. Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall8-2 Chapter Objectives Articulate the value proposition.
Creating the Product. 2 Chapter Objectives Explain the layers of a product Describe the classifications of products Understand the importance of new products.
Create the Product Chapter Eight. 8-2 © 2012 Pearson Education, Inc. publishing as Prentice-Hall. Chapter Objectives Explain how value is derived through.
CHAPTER 8 Creating the Product
Create the Product Chapter Eight. Explain how value is derived through different product layers Describe how marketers classify products Understand.
