Pricing for International Markets Chapter 18 McGraw-Hill/Irwin© 2005 The McGraw-Hill Companies, Inc. All rights reserved.
I n t e r n a t i o n a l M a r k e t i n g Pricing for International Markets Chapter 18 1 4 t h E d i t i o n P h i l i p R. C a t e o r a M a r y C.
Pricing for International Markets. 18 - 2 Learning Objectives Components of pricing as competitive tools in international marketing The pricing pitfalls.
