© 2011 Thomson South-Western 15. © 2011 Thomson South-Western.
IB Business and Management Pricing 4.4 Outline Today’s objectives: – Discuss importance of pricing – Examine various pricing strategies.
Managerial Accounting: An Introduction To Concepts, Methods, And Uses
Considerations in P&C Pricing Segmentation February 25, 2015 Bob Weishaar, Ph.D., FCAS, MAAA.
Chapter 11 Price the Product. Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall11-2 Chapter Objectives Explain the importance of pricing.
Pricing Strategy. What Is a Price? Narrow Definition: The amount of money charged or paid for a product or service. Broad Definition: The sum of all values.
Pricing. What Is a Price? Narrow Definition: The amount of money charged or paid for a product or service. Broad Definition: The sum of all values consumers.
10-1 Chapter 10 Pricing Products: Pricing Considerations and Strategies.
© 2005 Prentice Hall11-1 Chapter 11 Pricing Decisions.
Buying Merchandise Pricing Merchandise 2 Chapter Objectives Explain the role of the buyer. Determine what to buy. Determine quantities to buy. Discuss.
MANA 3325 T-Th. Professor Thurburn PRICING 1.Is Your Product Too Expensive? - 10:00 minutes .
C HAPTER 9 Pricing: Understanding and Capturing Customer Value.