Chapter 3
3. Quantitative Demand Analysis
McGraw-Hill/Irwin Retailing Management, 7/e © 2008 by The McGraw-Hill Companies, All rights reserved. Chapter 15 Retail Pricing.
PPBAYE-3
Chapter 15 Retail Pricing McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.
Elasticity
Retailing Management 8e© The McGraw-Hill Companies, All rights reserved. 14 - 1 CHAPTER 2CHAPTER 1CHAPTER 14 Retail Pricing CHAPTER 14 McGraw-Hill/Irwin.