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Lect15

Lect15

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Overview of Lecture Still more on "Anchoring" Marketing Channels (“Place” in 4 Ps) Pricing –3 different pricing models –2 truthful elicitation procedures.

Overview of Lecture Still more on "Anchoring" Marketing Channels (“Place” in 4 Ps) Pricing –3 different pricing models –2 truthful elicitation procedures.

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