Broadcasting, Cable, the Internet and Beyond Chapter 7 Quick Facts zMost expensive advertising time slots: 1999 Super Bowl zAmount of money spent on radio.
Information about Rx Drugs: Regulatory and Marketing Issues Ilisa B.G. Bernstein, Pharm.D., J.D. Director of Pharmacy Affairs U.S. Food and Drug Administration.
Jackie Beaulieu, HCEA Executive Vice President HCEA 2013 STATE of the INDUSTRY.
PMAD 385: Critical Analysis of Pharmaceutical Marketing Historic Examples of Unsafe or Misleading Pharmaceutical Marketing Bruce Lambert, Ph.D. Pharmacy.
OPDP Update on Oversight of Prescription Drug Promotion Thomas Abrams Director Office of Prescription Drug Promotion Food and Drug Administration September.
Media Formats
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Media Formats Used to present selected commercially produced messages and the impact of the media on the effectiveness of message delivery.
Broadcasting, Cable, the Internet and Beyond Chapter 7
