E-Marketing 5/E Judy Strauss and Raymond Frost
E-MARKETING 5/E JUDY STRAUSS AND RAYMOND FROST Part IV: E-Marketing Management Chapter 10: Product: The Online Offer ©2009 Pearson Education, Inc. Publishing.
1 Copyright © 2011 Pearson Education, Inc., publishing as Prentice Hall Dr. Dawne Martin Business Marketing: MKTG 550 August 23, 2012.
Chapter 10 Objectives
