Ch 3- Market Segmentation
Ch 4- Consumer Motivation
Chapter6consumer perception-091011084921-phpapp01
Consumer Markets and Consumer Buyer Behavior
1. Commercial Enterprises Government Units Non-Profit Organizations 2 › Manufacturers › Construction › Service firms › Transportation › Professional ›
GREEN MARKETING Sustainable Marketing
Understand the different kinds of business customers and the differences in marketing issues associated with each Understand the different categories.
