principles of marketing
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Chapter 1- slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter One Creating and Capturing Customer Value.
Chapter no 01 marketing creating and capturing customer value
1- 1 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall i t ’s good and good for you Chapter 1 Marketing: Creating and Capturing Customer.
Welcome to the World of Marketing: Create and Deliver Value Ch 01 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall.