Session 1 & 2 introduction & evolution
1.Define customer relationship management (CRM), and explain its importance to a small business. 2.Discuss the significance of providing extraordinary.
1 Chapter 21: Customer Relationship Management (CRM) Prepared by Amit Shah, Frostburg State University Designed by Eric Brengle, B-books, Ltd. Copyright.
Copyright Cengage Learning 2013 All Rights Reserved 1 Chapter 21: Customer Relationship Management (CRM) Introduction to Designed & Prepared by Laura Rush.
1Chap. 20 Marketing 7e Lamb Hair McDaniel ©2004 South-Western/Thomson Learning Prepared by Deborah Baker Texas Christian University Chapter 20 Customer.
