Chap 6,advertising planning & process
Looking at music magazines
Articulate the Message There are many ways to convey an advertising message. Common to all messages are: –A creative strategy determining what the message.
Advertising Campaign Themes “The Ultimate Driving Machine” BMW “At a place called Miller time” Miller Lite Miller Lite “Like a Rock” Chevy Trucks Chevy.
Advertising. The 4-M Approach to Advertising Who is your Market? What Message do you want to convey to the Market? What Media will you use to convey the.
Deliver WOW through Service with Myra Golden
