Socratic Puzzles
measurement and scaling
Module-2
MARKETING RESEARCH CHAPTERS 9: Measurement and Scaling: Fundamentals and Comparative Scaling 10 Measurement and Scaling: Noncomparative Marketing Techniques.
By Christian Seidl, University of Kiel, Germany. Contents 1.Expected Utility 1.1 Theory 1.2 Experimental Design 1.3 Pitfalls 1.3.1 Allais’ Paradox 1.3.2.
Rutgers CS440, Fall 2003 Decisions under uncertainty Reading: Ch. 16, AIMA 2 nd Ed.
