Secteur des sciences de la Terre Normalisation de l’information géographique à l’ISO/TC211 Jean Brodeur.
SQ Lecture One : Introduction
Positioning
Services marketing lovelock livro
Sm7 cover table of contents_samplechaptersandcase_2010_lgt
Service Marketing - Love Lock Chapter-07
Positioning a Service in the Marketplace
Chapter 7 positioning a service in the marketplace
Alford, P. 1998. Positioning the destination product Can regional tourist boards learn from private sectors practice Journal of Travel and Tourism Marketing, 7(2) 53–68.
Engineering the Galileo Early Services Exploitation Phase (SOGEI 2013)
Positioning Services in Competitive Markets
