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17-1 (what steps are required in developing an advertising program)
What steps are required in developing an advertising program?
What marketing strategies are appropriate at each stage
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Kotler / Armstrong, Chapter 15 Which of the following is not an aim of advertising? 1.to persuade 2.to inform 3.to remind 4.All of the above are aims of.
Chapter Number 15 Advertising Modular: Afjal Hossain, Assistant Professor, Department of Marketing, PSTU Kenneth K. Clow & Donald Baack “Integrated Advertising,
1 Attitudinal Survey 2014 Adults 18-34 March 2014.
1 Attitudinal Survey 2014 English 25-49 March 2014.
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