Chapter 5 Marketing and Consumer Behavior: The Foundations of Advertising William F. Arens Michael F. Weigold Christian Arens McGraw-Hill/IrwinCopyright.
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1 Chapter 15 Communication Campaign Effects. 2 Parts of Communication Campaigns The objectives of the campaign or the media methods employed The strategy.
Attitudes and Persuasion October 2nd, 2009 : Lecture 7.
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