Organizational Behavior Anubha Maurya 2-2 INDIVIDUAL PROCESSES – PERCEPTION The concept and need for studying Perceptual organization Perceptual interpretation.
PERCEPTION. Cutting through the Clutter How many pages of the 750 are devoted to Editorial? Answer: Less than 100.
Chapter 4 Consumer Perception. What Is Perception? The process of selecting, organizing, and interpreting sensation into a meaningful and coherent picture.
