Peggy Simcic Brønn1 Issues Management and Environmental Scanning Chapter 7 Organizational and Managerial Communication.
Peggy Simcic Brønn1 Integrating Communications. Peggy Simcic Brønn2 Key Words l Stakeholders l Relationships l Reputation/Image l Competitive Advantage.
Media Relations. Peggy Simcic Brønn2 Media Relations zTargeting ‘gatekeepers’ of specialized and mass media zIntermediate market zConsumers end market.
Peggy Simcic Brønn1 Chapter 14 Ethics – seasoning or ingredient? & Corporate Social Responsibility Organizational and Managerial Communication.
Peggy Simcic Brønn1 Media Relations. Peggy Simcic Brønn2 Media Relations zTargeting ‘gatekeepers’ of specialized and mass media zIntermediate market zConsumers.
