Retail management
JCPenney - NSAC 2011
How to Get Your Brand Elected: Big Data Presentation at NRF by David Selinger
Positioning
Merchandising in the library
The B-I-G Opportunity: Women & Boomers Tom Peters/02.11.2004.
Loyalty Summit - Customer Experience Forum speech by Rupa Shankar
Always Be Circulating: How Public Libraries Meet Demand and Increase Use
Brand positioning
Always Be Circulating
The Robin Report - Issue #1-2013- February 2013
Buyology by Martin Lindstrom - Excerpt
