Creative Planning, Strategy and Development © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.
Creative Planning, Strategy and Development © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.
Creative Planning, Strategy and Development / Creativity Strategy © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin 8/9.
© 2005 McGraw-Hill Ryerson Limited Positioning “The art and science of fitting the product or service to one or more segments of the broad market in such.
